The Sad State of Parental Controls on Amazon Fire Tablets

I’m truly curious if the team responsible for designing the Amazon Fire tablet parental controls has any parents on staff because the current iteration of their work is downright terrible. I’m no expert — our kids are just getting to the point where I’m starting to pay attention to these safety nets — but it seems like it should be way easier than what Amazon provides today.

This January we allowed our kids (almost 4 and almost 6) to use their Christmas money to each purchase a Kids Edition Amazon Kindle Fire 7. The Kids Edition comes with a generous warranty for any damage and one year of Amazon’s FreeTime Unlimited Service — a huge library of books, videos, and apps/games for kids. After we brought the tablets home and opened up the boxes I got to work trying to configure what we thought were a reasonable set of restrictions: